My stance on web vs app

Ok so many of you I wont mention names *cough, cough Bill have been asking about building another app and wanted to know my stance. Well here it is:

A company needs to have a mobile web website. While the percentage of traffic striking the site via mobile is fairly little now all of the clients I have spoken to have actually seen the traffic increase substantially year over year and in some cases month over month. The other thing to comprehend is why are they hitting your website via mobile?

That being stated it may sound like I am promoting against mobile apps which, I am not. Apps are a really effective mobile engagement mechanic and having your app found on the most personal thing a person has is a big benefit.

All that being stated I think the largest problem with whether to go app verse mobile web is more based on cost and the functionality which is required for the app. The major issue with app development is the cash you will certainly need to pour into a minimum of 2 operating systems (iOS and Android) for reach and need to resolve users of Blackberry, WP7 and function phone which do make up a smaller portion however still substantial reach amongst customers.

If the content and performance for the app is fairly easy and which does not require to utilize many facets of the “native” functions of the phone OS, I would recommend construct using HTML5 (mobile internet). As soon as for all platforms and conserving an entire lot of cash doing it, for the most part you are constructing it. One construct, which can be made use of for your mobile site too, and can be accessed with a much better user experience across almost all mobile gadgets.

Now right here is the kicker. In the consumer space everything is about the “app” and getting that priceless little icon on somebody’s phone is a really powerful thing. If you go directly mobile internet, in the minds of a lot of consumers, you do not have an “app” therefore you seem to be behind the times and if your competitors does you run a strong danger of losing that consumer long term.

To relieve this issue and the customer’s big desire for apps, I would recommend developing some easy “native wrappers” for all the significant mobile OS’s. Wrappers are really low-cost produce and basically are a means you can “deceive” the consumer into believing they have an app. This could be as easy as an “app” that launches the browser, conceals the address box etc and calls the HTML5 you have actually currently produced. The consumer has the ability to download the app from an app establishment, position the icon on their mobile property and use it to their hearts material. From a company point of view you get the very best of all worlds, considerably lower development costs, one central content management system and the halo result of having an app in the market.

I wish to discuss this does not work in all cases. Then there might not be any choice however to go with a native application, if your app requires more intricate performance and making use of HTML5 affects the user experience.

No matter how you slice it mobile is hear and business have to move quickly to grab their area. All of this feels so much like the web boom we saw in the late nineties as companies tried to determine how to deal with this new thing called the internet. Those who moved early and thoroughly prospered those who did not lost. I would offer examples however that was for life ago in tech time, I mean 10 years? Maybe if I can discover my Palm Pilot I can inform you, I think had it written down there.

Should we use coroplast yard signs?

I’m not 100% convinced about using yard signs for our next event so I’d thought I would let the team decided. Jane and Eric thoughts? Before you make a decision though here is the rundown from all me research.

When it comes to sending your message the coroplast yard signs are very objective. They come in one or two sided with 18”x24” dimensions allowing for a far away view of your message. They are incredibly efficient in local communities and benefit a lot businesses that can use such types of signs to send their message. They are a cheaper form of marketing in comparison with TV, radio and web. Just create your design and place it on the sidewalk and wait for calls to come up. In terms of design, you can choose between premade styles from which you can customize your message or you can just start from a blank plate and make your own sign. One plus is it’s easy set up which uses an outdoor set up for display. These are stands that can be in either the D or H formats. They can be made with wire stakes which are galvanized in high quality steel to ensure the sign stays standing for a long time.

In terms of price you can choose from as low as 25 per order and make a bundled purchase to earn a discount. Some sellers require a minimum order for you to make a purchase on their website. As soon as payment is confirmed they process the payout and make the shipping of the merchandise. Some require a five day window to deliver you your order. However, if you opt in for express delivery you’ll just have to cope with more expensive mail delivery prices.

The long lasting water proof signs are the best to ensure that your message stays on going for a long bad weather. This is specially true when it comes to placing signs in snowy or rainny parts of the country. You require not only a strong frame to support your sign but also the making of such materials.

The easeness in paying methods allow you to ensure that you can pay with credit card, check or even bank transfer. There are many websites that also allow you to pay through Paypal. As only as you can commit to making a substantial order companies are willing to go the extra mile in order to present you with a satisfying order.

Choose double sided coroplast custom yard signs if you want your message seen from both sides. This ensures that you save space in advertising and that you can reach someone who didn’t see your sign. Some people don’t bother turning around to see a sign or if driving can’t look back in order to check out your message. Wireframes are awesome when they stand tall enough to be seen through traffic jams. To ensure maximum exposure you can rent lawn signs from neighbooring houses across the street in order to place your sign on both sides of the street. This maximizes revenue and boosts your marketing efforts. Always be sure to choose the best deal that will help you reach your marketing objectives and that will meet your budget.

Here is video form the company  I spoke to. They were kind enough to put this together and said we can order online from them and even gave us a coupon code. They seem to have the bet prices around.

How to add an image to html

uhhm posted this for those who are working on the Baker project. I know that we are all tired and we tried to develop the best people but C’mon you don’t know how to add an image tag?

Its just insane get it together team. Here it is: <img src=“smiley.gif” alt=“Smiley face” height=“42” width=“42”>

Oh and for future reference please it up for all the html your heart desires.